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Coffee…Just Got Faster?

From adventuresofadietitian.com

From adventuresofadietitian.com

Ever since I was in college, I have had a particular fondness for coffee. Don’t get me wrong, I’m not the drink it black and drink it strong kind of guy. However, there’s nothing that gets my day started like a nice cup of joe!

Starbucks has long been one of the best places to get a great coffee for just about every kind of coffee drinker (hard core, cream and sweetener and the fu-fu coffees too). This week they launched a new pilot program in Portland. Now, you can place and pay for your coffee through the Starbucks app and avoid waiting in line when you get there.

I personally can’t wait for this to roll-out nationwide, especially in airports. What do you think? Is this kind of mobile integration the future of real-time commerce?